Blogging is often overlooked by small businesses as a form of driving traffic to their work and monetising their businesses. I’ve known Middle Eastern blogger Laura Cretney since we went on a business retreat in 2021. We both have a passion for blogging and here are 5 reasons you need to start blogging now.
1. Blogging is a great way to communicate your passion
Laura has a passion for learning and engaging with other cultures. Her work and consultancy business takes her to the Middle East. She then decided that she needed to communicate and educate the world about a culture that is often tainted by a violent past. Laura’s blog Pink Jinn wants to help highlight the beauty and diversity of the Middle East and North Africa. Her blog shares beautiful, thought-provoking articles that have readers searching for more things to read on her website.
2. Blogging can help you sell physical products
Even if you have a basic knowledge of keywords and SEO you can start to increase traffic to your website. You will be able to reach new audiences that enjoy the content on your site. Anyone who enjoys the content on your site will be primed for buying products linked to your blog’s content.
Laura’s Pink Jinn blog sells Middle Eastern-inspired products. Not only that she has chosen small entrepreneurial suppliers so buyers know that their purchases are going directly to small independents. Pink Jinn also donates 1/3 of its profits to charities that help victims of conflict in that region. Laura’s Middle Eastern-themed blog is creating content that attracts readers who want to help the region and will enjoy her products.
3. Blogging can help you sell digital products
Have you dreamt of living that elusive “passive income”? Unfortunately, there is no such thing as a passive income. You need to constantly create content to drive traffic to your blog/website/digital product. This takes time, but the rewards if you’re successful can be huge. Examples of digital passive income streams include;
- Online Courses – are you an expert in something that you believe you can sell? This could be anything from cooking a chicken to the way you edit a photo.
- Photo presets or filters – people can purchase all kinds of digital things. These things can include photo presets for Lightroom or LUTS for video programs like Premier Pro or Final Cut Pro.
4. Did you know you can create an income through affiliate links?
Do you love a certain product? Do you love a product so much that you could blog about it? Well, you can include links to that product to help your reader make a purchase of that specific product. Every time a reader clicks a link, you can get a commission for a link click and product sale.
I’ve had a great experience with Amazon’s affiliate program. It includes sooo many products and a lot of the time there are good reviews to ensure you’re providing links to reputable sellers. The other program I’ve had a good experience with is Awin and Rakuten. They have a number of well-known big brands for you to link to.
5. Blogging can help sell your physical services
As a photographer, it is really hard to get your work seen outside an existing audience. Creating searchable content can help get more of your work seen outside your existing network. This can increase the chances of someone seeing your work and booking you. This 100% works for other service-based businesses including fitness services, hair salons, physio’s, dentists, the list is endless really.
I hope this little blog piece has convinced you to start writing your blog! Whether your dream is to let your voice be heard, to sell digital or physical products, to generate extra income, or to enable your services to be seen by more people. The options are endless.
P.S. If you like the photos of Laura and her products (taken by me) then please do get in touch via my contact page.